Culture seems a pretty complex word, and it is hard to define the difference between culture and civilization. Culture may be a group of people under a roof with similar thinking and interest and no heterogeneous dimensions in their activities. We, human being, cannot ignore that culture plays a driving force in reformation of society, taste, modernity and age. It’s culture that shapes both our present and future. Culture as defined by Velkley in his book Being after Rousseau:
The “term “culture,” which originally meant the cultivation of the soul or mind, acquires most of its later modern meanings in the writings of the eighteenth-century German thinkers, who on various levels developing Rousseau’s criticism of modern liberalism and Enlightenment. Thus a contrast between “culture” and “civilization” is usually implied in these authors, even when not expressed as such. Two primary meanings of culture emerge from this period: culture as the folk-spirit having a unique identity, and culture as cultivation of inwardness or free individuality. The first meaning is predominant in our current use of the term “culture,” although the second still plays a large role in what we think culture should achieve, namely the full “expression” of the unique of “authentic” self.
It is no doubt that man’s inherent instinct to see new, feel new and perceive new is cultural innovation. Man always motivates to innovate to do something different and better and culture has been a force that has continuously been modifying man’s vision, dream and imagination, be it be Aeroplane or Atom Bomb or space mission.
Luecke and Katz (2003) defines Innovation :
“[Innovation] is generally understood as the successful introduction of a better thing or method. [It] is the embodiment, combination, or synthesis of knowledge in original, relevant, valued new products, processes, or services.”
We think about cultural innovation, back to our ancient ages, human civilizations with it’s continuous struggles to do better for both it’s current and next generation has culturally been driven to innovate what it wants to see. So, continuous cultural innovation and accumulation of these innovation processes and practices is where we are today.
In the beginning of the human life, humans were living in the jungle without clothes, cultures and civilizations. Man learned to live a better life and the idea of using stone tools that could generate fire and then thought about how the stone tools could be used to get sustainable and security life that has been triggered the change we see today. So, cultural change that comes from culture innovation results from society’s cultural invention of new finding that can be beneficial or useful and can increase the productive capabilities both physically and emotionally.
Cultures that are both internally and externally affected by many factors such as imagination, vision, encouragement, emotional sentiments, various restrictions from the human minds or outsiders be it nature or other creatures that belong to social structures and natural events undoubtedly define the cultural ideas and practices. So, these practices have given birth to social invention and conflicts which helps dynamically and sustainably new cultural models and develops technology and methods to understand these changes which in turn drives cultural innovation as a cycle that changes our ages.
Picture credit: http://en.wikipedia.org/wiki/File:Indig2.jpg